Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization.

Though they often overlap, each type of graphic design requires a specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.


  • Visual Identity Graphic Design
  • Marketing + Advertising Graphic Design
    • Postcards and flyers
    • Magazine and newspaper ads
    • Posters, banners, and billboards
    • Infographics
    • Brochures (print and digital)
    • Email marketing templates
    • PowerPoint presentations
    • Menus
    • Social media ads, banners, and graphics
    • Banner and retargeting ads
    • Images for websites and blogs
  • User Interface Graphic Design
    • Website/Landing Page Design
    • Theme Design
  • Publication Graphic Design
    •  Books
    • Newspapers
    • Newsletters
    • Directories
    • Annual Reports
    • Magazines
    • Catalogs